The juice of fruits and vegetables is mostly water. Of course, it tastes very different to water because of all the other bits in it. Juice concentrates are essentially fruit juices with the water taken out. They are far too strong to drink straight out of the bottle (at least for most people) but when mixed with water taste exactly the same as regular fruit juices. They are ideal for storing maximum goodness in minimum space. Many of them are suitable for freezing, which makes their small size very handy. It also makes them easier to carry than standard juice cartons and bottles.
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