The edible fruit of a type of palm, dates have been an essential part of Mediterranean and Middle Eastern life for centuries. They are highly nutritious and many people enjoy them simply for their delicious taste. Some people however, find the texture of fresh or dried dates somewhat off-putting and therefore prefer to enjoy the taste by drinking date juice. Date juice concentrate is a convenient way of keeping a ready supply of date juice available. It can also be used in cooking and baking both for its own taste and as a substitute for white sugar.
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