Mixing fruit, innovation and tradition!
Early days in the syrup industry...
1947 Registered trademark
The adventure has just begun!
After the war, Clément Meurens can finally register his trademark, the "Vrai Sirop de Liège".
He asks a popular drawing artist from Brussels, Jean-Léon Huens, to create a strong image for the syrup.
The latter sketches the blossoming pear trees from the Aubel region. A timeless brand image is born…